Marketing, PR, Product Launches, Social Media, Advertising, Trade Events
Blue Bicycles is an international cycling brand primarily focused on the racing side of the sport.
We were tasked with re-establishing the brand in the U.S. after a brief absence. We built a marketing plan that incorporated PR, product launches, sponsorship, brand ambassadors, social media, advertising, trade shows, and dealer events. In addition to the marketing, we were the creative agency for the brand and generated all the content to help deliver the marketing goals.